by Bob O’Haus, Sr. Manager of Curriculum Design, Ricoh
Salespeople love to share stories about their experiences and the things they’ve learned as they’ve grown in their jobs. This kind of activity has become almost a requirement to be considered a professional sales rep.
In fact, many sales reps who attend formal sales training programs comment on how experienced instructors drive home important learning points by relating them to stories that everyone in the room will encounter. As a professional sales instructor, people really do want to know what stories you know.