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Improving Sales Performance through Training

For over 70 years, The Professional Society for Sales and Marketing Training (SMT) has been the premiere network for sales and marketing training professionals, and remains fully dedicated to improving sales performance through training.

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Connect with Leaders of Professional Sales & Marketing Training Organizations

SMT offers exclusive access to sales and marketing training leaders in corporate, academic, a consulting organizations.

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Read articles from leading experts in the fields of sales, marketing, training, and leadership.

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Listen to interviews with leading sales and marketing professionals. Produced by The MarComm Store.

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Connect with sales, marketing, and training professionals with SMT Discussion Groups.

Articles

The Gamification of Sales Training: An Avaya Case

Hits:275 Training Anders Gronstedt

“Gamification” has been a rallying cry for the last year, perched at the top of the “Peak of Inflated Expectations” of Gartner’s Hype Cycle. New generation of sales reps have grown...

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8 Tips for Increasing Your Email Prospecting Response Rate

Hits:437 Marketing SMT Connections

by Kendra Lee Recently I asked readers to share their secrets to ensuring contacts read their sales prospecting emails. Within 3 seconds contacts make a decision as to if they’re going...

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Sales Versatility: Connecting with Customers Every Time

Hits:411 Sales SMT Connections

by Michael Leimbach, Ph.D., Wilson Learning As a sales leader, you probably debrief sales calls, review sales campaigns, analyze prospecting activity, and ride along on certain customer calls to observe or...

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What Stories Do You Know?

Hits:113 Sales SMT Connections

by Bob O’Haus, Sr. Manager of Curriculum Design, Ricoh Salespeople love to share stories about their experiences and the things they’ve learned as they’ve grown in their jobs.  This kind of activity has become...

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Do we have time for anything (like sales training), anymore?

Hits:371 Training SMT Connections

I’ve always been a uniquely lazy person.  By that, I mean that I can be lazy if I want to – and I often am – but, when I’m working...

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Putting the Leader Back Into Learning Leader

Hits:449 Leadership SMT Connections

Increased recognition of your learning organization’s value comes with high expectations. By Don Sandel The science that has indeed become our field has grown in acceptance. There is no disputing that. As...

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L&D Soul Searching: How Can L&D Gain Traction With Sales Management?

Hits:175 Leadership SMT Connections

By Susanne Conrad As an L&D consultant, I see our clients strive for a “seat at the sales management table.” I see them work on building trust and the ability to...

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From the Vault - Marketing and the Role of Sales

Hits:191 Marketing SMT Connections

by Don Sterkel  As many of you know the SMT was originally founded as the National Society of Sales Training Executives (NSSTE) in 1940. As a requirement for continuing membership up to the...

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